Marketing budgets are getting tighter amid economic uncertainty and it is becoming increasingly complex for software marketers to meet their acquisition goals.
好消息是,近70%的企业planning to increase their software spending, so there’s still healthy market demand for tech businesses to capture. To effectively navigate these turbulent times, marketers will need to make smart investments to facilitate growth or risk losing market share.
But identifying your best-fit channels and right-sizing the budget is no easy task. Where should you start?
This eBook provides a step-by-step guide on how to create, optimize, and track paid media campaigns that generate more high-quality leads with less budget.
You will learn:
- How to define your goals andplan a realistic budget
- Segmentation toolsand best practices to target the right audience
- Why diversifying yourchannel strategyis important to increase conversion and engagement rates
- How to optimize your channel mix bytracking the right metricsacross the funnel
- What streamlines thelead nurture processand how to enable sales to quickly action
