Gartner Research

Marketing and Sales Execution for Tech CEOs Primer for 2023

Best practices and strategies to improve demand generation and grow customer relationships.

Analyst:Carrie Cowan

Amid business pivots and economic uncertainty, customer acquisition remains the focus for a majority of tech CEOs.这一举措旨在帮助科技ceo见面business priorities, even as economic tides change. It addresses a variety of scenarios and topics vital to sales and marketing execution across the buyer and customer life cycles.

To thrive in marketing and sales, tech CEOs of startup and emerging providers and their teams must:

  • Craft and deliverdifferentiated messagingthat generates leads and drives demand.

  • Grow infoundational capabilitiesto close strategy-to-execution gaps.

  • Focus on increasing theunification of marketing and sales programs.

  • Build stronger customer and client relationshipsvia account management.

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