Gartner Research

Personalizing Content for Your Buyers: Targeted vs. Too Much

Create compelling stories that target buyer needs effectively

Expert:David Yockelson

The value of personalization is inherently understood by the vast majority of marketers. We are cognizant of the need to personalize content and experiences for our B2B customers as well — or are we?

Survey data suggests that even though content is often “personalized,” it may not be focused properly for the best effect.

Discover how product marketers can create personalized content at a level that reflects the needs of those making buying decisions.

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