Gartner Research

产品和服务策略科技ceo底漆for 2023

Create evidence-based product and services strategies to support growth-oriented GTM decisions.

Analyst:Ron Burns

In the 2023 Gartner Tech CEO Survey, more than half of the respondents experienced product-driven pivots, which resulted in 74% changing their product strategy.A lack of clear product differentiation can lead to poor launches that impact reputations and budgets, or cause false starts that can have long-term effects on revenue targets.

This initiative provides insights needed for planning and making critical product and services GTM decisions, along with top practices for communication and execution.

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