The Gartner 2023 Tech Marketing Benchmarks: Optimize Your Marketing Budget & Mix

Unpredictable market conditions are impacting technology marketing teams and their ability to create effective programs that generate revenue. To optimize technology marketing strategies, technology marketers should leverage their peers’ marketing benchmarks to guide 2023–2024 marketing plans, including investment priorities and the mix of demand generation across channels, content, and calls to action. This complimentary webinar will reveal insights from the 2023 Gartner Tech Marketing Benchmarks Survey to support technology marketing teams with budget and program planning during turbulent times.

• Analyze marketing investment trends to be used during current and future planning cycles

• Determine the right channel mix across usage, effectiveness, and budget allocation

• Optimize content and calls to action along the buying journey

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