当组织转换失败,文化barriers and change resistance are often the culprits. Yet, the communications department is ideally positioned to counter this.
In fact, employees’ ability to navigate competing cultural norms is thesingle biggest driver of performancein times of transformation. Communicators who know how to influence this capability areahead of the curve.
Our research helps communications leaders who are responsible forchange communicationunderstand how culture impedes or supports organizational transformation — and what drives high employee performance through change.