First Quarter 2021

The Chief Sales Officer

Stay ahead of emerging issues and trends impacting the sales function

In this issue

3 Sales Technology Trends for CSOs to Know in 2021

Discover emerging trends in terms of technology deployment, ROI and importance to help CSOs make technology decisions.

How to Adapt Selling Roles and Technology for Recovery

To recover and thrive after the impacts of COVID-19, CSOs must redefine key sales roles and implement technologies to support impacted sellers. CSOs can use this guidance to identify their respective business recovery paths and the actions required to support them.

Quant Corner: Customer Access Is the Predominant Barrier to Effective Virtual Selling

To help CSOs better understand how selling in a virtual environment affects frontline sellers, we surveyed over 510 frontline sellers across 10 organizations on their customer-facing challenges when selling in a virtual environment.

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