When sellers actively use account plans, they’re almost 2x as likely to identify significant growth opportunitieswithin their accounts, according to Gartner research.
But account planning needs to be relevant and easy to implement for account managers to adopt it in their daily workflows.
Download this Gartner guideand you’ll discover:
- How to realize bettercustomer retention and growthwith proven best practices for account planning
- Three simple strategiesto significantlyimprove usage, adoption, and perceived valueof account plans
- Case studiesof companies who have successfully increased the adoption and usage of account planning