Gartner’s Digital IQ: Advertising Benchmarks for 2021serves as a critical starting point for marketing teams looking to improve their search marketing initiatives and capture a greater share of consumer attention while navigating through new and evolving challenges.
Download the researchto learn how digital marketing leaders are building the foundation of an effective and scalable advertising capability for their organization.
Search advertising and SEO are critical to building and maintaining brand visibility and interactions with customers and prospects. To fully exploit search’s potential across traditional search engines and platforms such as e-commerce sites and app stores, leading marketers invest in the tools, channels and capabilities that enable them to guide customers through every brand touchpoint.
Gartner insights, tools, models and benchmarks help you understand and implement search across audience journeys.
Our research will help you answer the following top questions:
Our experts, backed by unbiased data, will support you as you build your understanding of the place search has across journeys.
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.
