What makes up a “Genius Brand”?
Each year, Gartner uses the Digital IQ Index to measure brands’ digital marketing performance across a thousand data points to quantify aptitude and maturity relative to industry peers. This year out of the1,402 brands indexed, only 3% of the brands ranked as Genius.
Understanding what these brands collectively do better than their competitors can help CMOs improve in areas most impactful to their business.
Use this report to:
- Discoverthis year’s Genius Brands
- Uncoverthree strategic pillars Genius Brands built success on
- Learnwhat sets these brands apart
- Findinspiration to improve digital marketing performance