Sales and marketing misalignment results in wasted efforts and resources and creates inefficiency in pipeline-generating functions.
Your pipeline generation strategy must foster collaboration between sales and marketing to increase pipeline volume and quality.
Download this guide to:
- Understandhow sales and marketing can come together to improve pipeline generation strategy
- Buildan ideal customer profile to collaborate on accounts to target
- Createmessaging based on buyers' challenges
- Reviewmetrics to improve pipeline generation