To meet the needs of B2B buyer preferences and the needs of other commercial functions, 86% of sales operations leaders say their scope is broadening across commercial functions.
As sales operations and revenue operations expand their reach with a broader set of stakeholders, sales operations leaders must ensure delivery of processes, tools, analytics and insights to enable the commercial organization to succeed.
Dowload this guide to uncover:
- Survey dataon how sales operations’ and revenue operations’ scope and mandate are rapidly expanding to meet wider organizational demand
- 5 near-term actionsto deliver on expanded commercial stakeholder requests
- A priority matrixfor operationalizing impactful actions