The Gartner Sense Making selling approach is featured in the Harvard Business Review’s January-February 2022 issue.

Customers can access a plethora of useful information, and suppliers are struggling to differentiate themselves. Gartner research identified that executive sales leaders canraise their sellers’ odds of closing high-quality, low-regret deals by 157%through making their customers feel more confident.

如何你的卖家让顾客更加反对fident? With the Gartner Sense Making selling approach.

Download the Gartner guide to Sense Making to:

  • Discoverthe three different seller approaches to sharing information with customers
  • Learnwhy Sense Making is the most successful strategy in closing deals
  • Understandthe key attributes of Sense Making and how to implement it within your organization